The Appearance
Explore The Appearance (1996), including ReelBot’s take, cast, runtime, where to watch, and similar movies worth adding to your list.
1996 · 40 min · Documentary · TMDB 6.6/10
Overview
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Directed by Harun Farocki